First New York Times Washington bureau chief Dean Baquet (former LA Times big wig) told the obvious truth about Fox News (now that’s what I want in a journalist), and then the LA Times makes a guest appearance on Project Runway.
Newspapers will not go quietly into that dark night. And these are stands and smart moves that they should take.
Because every person who cares about fashion should be reading LATimes.com. Los Angeles is a world fashion capitol. How much of a world share of fashion does latimes.com own. It is a significant audience – there are 2 million fashion blogs in the world. And good ones are popping up every day.
Fashion is an area this paper could own. Now if they played their cards right, this niche audience of four million a week will be at least considering going to the LA Times.com website for fashion, perhaps even news.
But only if its free – because there will always be imitators or alternatives who do it out of love. The latimes.com needs the audience.
And I’m sure a lot of people in LA watch Project Runway (Season six villain and winner Jeffery Sebelia lives in downtown LA and “is the nicest guy” one of his neighbors told me). The locals may need reminding about the great things this paper does for us. And they can get it on lifetime.
Sorry to say they didn’t take full advantage. The fashion blogger is on her way to London so she couldn’t blog or tweet or anything I guess. Also if you want to attract fashionistas you need to add a button that says FASHION and not just Image – sometimes you just need to be clear not cute.
Oh and Dean Baquet told Politico that Glenn Beck should cover the news – like our troops in Afghanistan, the economy, Iraq, health care and “the aftermath from one administration to another.” That is the agenda of the New York Times.