At one time three channels were enough. Not so long ago, you could only buy one or two kinds of flour – now there are a dozen types at Whole Foods.
It’s not that people were all that different than they are today. You watched either Lawrence Welk or “I Love Lucy” or “The Munsters” because they were the only choices. There wasn’t the option of a home improvement show, reality TV show or a football game.
In that era, mass marketing worked. For a price, you were sure to hit nearly every demographic with a sprinkling of your message.
Today things are different. People can find exactly what interests them. Instead of choosing from the Top 40 they choose from the top million. Where do you fit in? Search and there’s a place for you – perhaps with the knitters or maybe the vacuum cleaner collectors.
Just as important a question for you – where does your business fit in? There are interest groups, communities and niches who would be happy to have you. One natural place that unifies people into groups is the neighborhood where you are located.
Citilista creates natural communities around neighborhoods. And Citilista is there help you find other online communities that will help your business connect with its customers, serve its clients better and ultimately thrive because of the relationships it can build.