“quarterlife is in crisis.
In spite of thousands of members providing the content and backing from Hollywood moguls, quarterlife never found its voice.
Or perhaps the community of artists had no center.
While the site was heavily cross-promoted on network and cable TV and MySpace, real world outreach was nil. And there was never a compelling reason for these artists to share their work.
“Even with our minimal paid staff (only two!), due to hosting, rent, maintenance, and insurance costs, it still costs WAY more each year to run the site than we receive in ad revenues. We simply cannot continue any longer this way.”
Cases like this provides teachable moments.